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Construction and renovation: how the market works, how they make money, and where they make costly mistakes

03.01.2026

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Articles

The construction and renovation market in Kazakhstan in 2026 represents trillions of tenge in turnover, growth in private construction, and a shift in demand online, where buyers are looking not just for materials but for clear solutions for real-world needs.

The construction and renovation market in Kazakhstan has stopped being a chaotic mix of suppliers and listings. Over the past few years, it has evolved into a structured industry with clear segments, stable demand, and a pronounced shift to online channels. Growth in private construction, active renovation of residential real estate, and the increasing role of local manufacturers directly influence demand structure and buyer behavior.

According to the Bureau of National Statistics, in 2023 the volume of construction work in Kazakhstan reached approximately KZT 7.6 trillion, representing year-on-year growth of more than 15%. Importantly, over 82% of all work is carried out by private companies rather than within government procurement. This indicates that the market is driven by private developers, contractors, and end consumers.

In 2025, this momentum has continued. In just the first months of the year, the volume of construction work exceeded KZT 1.4 trillion, demonstrating double-digit growth rates. This leads to one clear conclusion: demand for products and solutions in the “Construction and Renovation” category is stable and long-term.


Construction Materials: The Foundation of the Market in Numbers


Construction materials form the foundation of the entire industry. Without them, neither new construction nor major renovation is possible. This segment accumulates the largest volume of transactions and search queries.

According to industry analysts, the construction materials market in Kazakhstan reached approximately USD 4 billion in 2024. More than 68% of this market is accounted for by domestic production, and this share continues to grow. Imports are gradually declining, giving way to local manufacturers that benefit from logistics advantages and adaptation to local conditions.

Particular growth has been recorded in key product categories:

  • production of dry construction mixes has increased by approximately 2.5 times in recent years, exceeding 1.6 million tons per year;
  • gypsum production has more than doubled, reaching around 160 thousand tons.

These figures show that the market is not merely reselling materials, but actively expanding its own manufacturing base. For buyers, this means wider choice, price competition, and supply stability.


Finishing Materials: The Segment with the Highest Spending


Finishing materials occupy a special place in the market structure. This is where the final result of renovation is formed and where buyers make the most emotional and expensive decisions.

Growth in construction automatically drives demand for finishing works. According to experts, up to 35–40% of the renovation budget in residential real estate is spent on finishing materials. This segment is sensitive to trends, design, and income levels, yet remains consistently in demand.

The finishing materials market is highly fragmented. Buyers are looking for:

  • different price segments;
  • alternative suppliers;
  • the ability to compare solutions rather than brands.

For this reason, online platforms with a large number of listings and transparent navigation are becoming the primary entry point for buyers, especially in large cities and actively developing regions.


Engineering Systems: The Most Complex and Expensive Segment


Engineering systems represent the most complex part of the “Construction and Renovation” category. A key role in this segment is played by Heating and Ventilation Systems and Water Supply and Gas Supply, which require precise selection, professional calculation, and high-quality components.

This segment is characterized by:

  • a high average transaction value;
  • a long decision-making cycle;
  • low tolerance for mistakes.

According to market participants, engineering systems can account for up to 25–30% of the budget for building a private house. Errors in this area lead not only to cost overruns but to long-term operational problems.

As a result, buyers increasingly seek not a specific product, but:

  • integrated solutions;
  • direct contact with suppliers;
  • the ability to compare options for a specific task.

Online catalogs and classified platforms are beginning to serve as primary analytical filters rather than simple showcases.


Electrical Products: A Supporting but Essential Segment


Electrical products are rarely perceived as a standalone market, yet they are present in virtually every construction and renovation project. Cables, circuit breakers, panels, lighting fixtures, and sockets are almost always purchased.

Electrical products strengthen the core cluster through:

  • stable demand;
  • high frequency of repeat purchases;
  • a large number of low-frequency search queries.

For buyers, speed of selection, availability, and compliance with standards are critical. This segment is rarely the main reason for a visit, but often becomes a logical continuation of an already made decision to build or renovate.


Tools: A Practical Segment with Fast Turnover


Tools cover the practical side of the market. DIY users, repair crews, and small contractors generate steady demand for power tools, hand tools, and consumables.

According to sellers, up to 60% of tool purchases are made in connection with a specific task rather than for future use. This makes the segment particularly sensitive to search convenience and offer availability.

Tools are rarely perceived as an independent market by users, but they play an important role in completing the decision-making chain.


How Buyer Behavior Has Changed


The modern construction and renovation market is defined by three key shifts:

  • buyers research the market online in advance;
  • compare offers from different sellers;
  • seek direct contact without intermediaries.

Growth in construction volumes, development of local manufacturing, and digitalization of trade are driving demand for universal platforms where users can navigate the market as a whole rather than search for a single product.


Conclusion


The “Construction and Renovation” category today represents a large-scale ecosystem supported by real economic indicators. Growth in construction volumes, a multi-billion-dollar materials market, expansion of local production, and stable demand for engineering solutions create a solid foundation for long-term development.

Construction materials form the market’s foundation, finishing materials define its final value, engineering systems ensure functionality, while electrical products and tools address practical needs. This is the logic by which the market will continue to evolve.

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Current

14.04.2025

An online platform that is developing rapidly

Mytrade.kz is a modern international bulletin board that is rapidly gaining popularity among users in Kazakhstan and neighboring countries. Every day, the platform is becoming more and more popular, offering businesses and individuals convenient tools for buying, selling and promoting goods and services.


🌐 Why choose Mytrade.kz?

Since its launch, Mytrade.kz has shown steady growth dynamics. Every day, more and more new users visit the site, and the number of active ads is constantly increasing. This indicates high audience interest and great potential for the platform.


🔹 Simple registration and an intuitive interface allow you to get started in just a few clicks.

🔹 Free posting of ads makes the platform accessible to everyone - from aspiring entrepreneurs to large companies.

🔹 The site catalog is regularly updated with new categories and offers - from real estate and cars to equipment, services and vacancies.

🔹 Integration with social networks and instant messengers ensures fast feedback between the seller and the buyer.


🚀 Prospects and development

The Mytrade.kz team is actively working to improve the platform. New functions are being developed, search and filtering algorithms are being optimized, the list of supported regions and languages ​​is expanding. All these measures are aimed at making the site even more convenient and efficient for both sellers and buyers.


In addition, Mytrade.kz offers unique opportunities for business:

  • Publication of corporate profiles,
  • Promotion of goods and services,
  • Paid options to increase the visibility of ads,
  • Analysis of views and ad effectiveness.


Every day, Mytrade.kz becomes a powerful digital platform that unites tens of thousands of users and helps them find each other in a huge flow of offers.


📈 The number of users is growing daily

The popularity of Mytrade.kz is not just words. According to statistics, the daily traffic of the site is steadily increasing, and the number of registrations and posted ads is reaching new records. More and more people choose this platform to profitably buy, sell or find the necessary service.


If you are looking for an effective way to promote your product or service, want to expand your customer base or simply sell unnecessary things profitably - Mytrade.kz will become your reliable partner. Join the rapidly growing community of users and feel the benefits of a modern trading platform today!


🔗 Register on Mytrade.kz and discover new opportunities for your business!

Current

12.01.2026

How to pay for advertising via PaySage (in KZT) on Mytrade.kz

PaySage is the primary method for paying for Mytrade.kz ads for users in Kazakhstan. Payments are processed in tenge, without conversion or unnecessary steps.


In this guide, we'll cover:

  • Who is PaySage suitable for?
  • How the payment process works step by step;
  • What to do if your payment fails;
  • Answers to frequently asked questions


Who is PaySage suitable for?


PaySage is right for you if:

  • You are located in Kazakhstan
  • You pay for ads in tenge (KZT)
  • You want to see the final amount without currency conversion
  • You prefer local Kazakhstani payment services

This method is used by both individuals and companies.


What can I pay with PaySage?


With PaySage on Mytrade.kz, you can:

  • pay for advertising for a single ad
  • select multiple advertising services at once (VIP, "Hot," boost, renewal)
  • pay for advertising packages
  • top up your balance and use it for future payments

All transactions are processed in tenge.


Step-by-step instructions for paying with PaySage


Step 1. Select an ad and advertising services

You can enable advertising:

  • during ad publication, or
  • after publication, through your personal account

Select the desired ad and select the advertising services you want to enable. You can select *multiple services at once.*


Step 2. Check the amount, currency, and payment country

After selecting advertising services, the system automatically generates the payment:

  • calculates the total cost of the selected services
  • displays the amount in tenge (KZT)
  • displays it before confirming the payment

At this stage, you must:

  • select the currency KZT
  • select the country Kazakhstan

After selecting the currency and country, the system automatically selects an available payment method. For Kazakhstan, the PaySage payment system is displayed by default.

At this step, you already know exactly:

  • the amount you are paying
  • the currency
  • the payment service you will use


Step 3. Go to the PaySage payment interface and confirm the payment

After clicking the "Pay" button, you will be redirected to the PaySage payment interface—a secure payment system page. In the PaySage interface, you need to:

  • enter your bank card details
  • if necessary, specify an email address to receive a receipt
  • confirm the payment

🔒 Important:

The payment is processed directly through PaySage. Mytrade.kz does not store or process your bank card details—they are entered only in the secure PaySage payment interface and transmitted over an encrypted connection.

PaySage complies with payment security requirements, supports 3-D Secure, and is listed in the payment organization register under number 02-23-170 dated 06.10.2023.

This guarantees the security of the transaction and the protection of your financial data at all stages of the payment process.

After successful confirmation:

  • the payment is processed instantly
  • you are returned to Mytrade.kz
  • a notification about successful payment appears

Advertising is activated automatically, without any additional action on your part.


Step 4. Confirm payment

Follow the PaySage instructions:

  • Enter the required payment information
  • Confirm the transaction

After successful payment, you will be automatically returned to Mytrade.kz.


Step 5. Check ad activation

After payment:

  • Ads are activated immediately
  • Service status is displayed in your personal account
  • Ad validity periods begin automatically

If you topped up your balance, funds will be available immediately after they are credited.


What to do if your payment failed

If your PaySage payment failed:

  1. Refresh the page and try again
  2. Check that the information you entered is correct
  3. Make sure there are sufficient funds on your card
  4. If necessary, select a retry payment

In most cases, retrying resolves the issue.


Frequently Asked Questions


Can I pay for multiple services in one payment?

Yes. You can select multiple advertising services for a single ad and pay for them in one payment through PaySage.


Can I top up my balance through PaySage?

Yes. PaySage supports topping up your balance in tenge, after which you can pay for advertising without re-entering your details.


When will advertising start running?

Ads are activated immediately after successful payment.


Are there any hidden fees?

No. The final amount is displayed before payment is confirmed.


When to choose PaySage


PaySage is the best choice if you value:

  • paying in tenge
  • quickly launching ads
  • avoiding currency nuances
  • using a clear local service


How advertising is launched


Paying for advertising through PaySage on Mytrade.kz follows a clear process:

  • you select the desired advertising services
  • see the final amount in advance
  • confirm the payment
  • advertising is launched immediately after payment

Everything is designed to ensure that promotions begin running without delays. Proceed to posting your ad, select advertising services, and start promoting at a time convenient for you.

Current

11.01.2026

Step-by-step instructions for paying for advertising on Mytrade.kz

Advertising payment on Mytrade.kz is designed so users can see the results in advance, select the desired services, and start promoting without any extra steps. Below is a step-by-step guide suitable for both individuals and companies.


Step 1. Select an ad and when to enable advertising


Advertising on Mytrade.kz can be enabled in two ways:

🔹 During ad publication

When creating an ad, you can:

  • Publish it for free, without promotion
  • Select advertising services immediately and pay for them before publishing

In this case, the ad is published with advertising already enabled.


🔹 After publishing an ad

If the ad has already been published, you can:

  • Log in to your personal account
  • Select the desired ad
  • Enable advertising at any time

Ads are always linked to a specific ad, so it's important that it's correctly filled out and active.

💡 Important information:

Regardless of when you enable advertising—whether upon publication or later—the process for selecting services and payment remains the same.


Step 2. Select an ad format


On the ad page, you'll see available promotion options. Depending on your profile type (individual or company), rates may vary, but the process remains the same.

Available services:

  • Placement in the VIP block — maximum visibility on the main page
  • Placement in the "Hot" block — increased attention to your ad
  • Ad boost — updated position in the list
  • Placement extension — extended display period

💡 Important:

You can select multiple services for a single ad. This is normal and is provided by the system.


Step 3. Check the total cost


After selecting services, the system will automatically calculate the total cost.

Before paying, you will always see:

  • a list of selected services
  • the expiration date of each service
  • the total amount to be paid

No hidden conditions. If the amount is displayed, that is the amount that will be charged.


Step 4. Select a payment method


Mytrade.kz offers several payment methods. The system will automatically display suitable options.

Possible payment methods:

  • payment by bank card
  • payment via payment services
  • payment from your balance, if it is replenished

The choice depends on the country, currency, and available payment methods at the time.


Step 5. Pay for advertising


After confirming the payment method:

1. You are redirected to the payment system page

2. Confirm the payment

3. Return to Mytrade.kz

👉 Advertising is activated immediately after successful payment.

No additional confirmations or waiting are required.


Step 6. Check the advertising status


After payment, you can:

  • view active services in your account
  • check the advertising expiration date
  • ensure that the ad is displayed in the correct blocks

If you used your balance, the debit is automatic.


Frequently Asked Questions


Can I pay for multiple services in one payment?

Yes. You can select multiple advertising services for a single ad and pay for them all in one payment.


Can I pay for advertising from my balance?

Yes. If you have funds in your balance, you can use them without re-entering your payment information.


What should I do if my payment failed?

In most cases, it's enough to:

  • refresh the page
  • repeat the payment
  • select a different payment method

Detailed instructions for each payment method are available separately.


Where to find detailed payment instructions


If you need more detailed information, please read the separate guides:

  • How to pay for advertising through PaySage (in tenge)
  • How to pay for advertising through Payssion (in dollars and rubles)

These articles cover all the steps with examples and screenshots.


Summary


Advertising payment on Mytrade.kz is based on a simple principle:

  • you select the services you need
  • you see the final price in advance
  • you pay using a convenient payment method
  • advertising starts immediately

Advertising payment doesn't require technical knowledge or unnecessary steps: you see all the terms in advance, select the services you need, and start promoting without delay. This approach allows you to focus on the result, not the process.

What matters more to you: inbound leads or visibility in search and categories? That’s why start with a free 7-day test drive — or we’ll select the right package for your goal. Submit a request and receive the presentation.

Leave a request — we’ll reply via WhatsApp/phone and send the presentation. Mytrade.kz Sales Department: sales_department@mytrade.kz

Leads from customers for your business

What matters more to you: inbound leads or visibility in search and categories? That’s why start with a free 7-day test drive — or we’ll select the right package for your goal. Submit a request and receive the presentation.

Leave a request — we’ll reply via WhatsApp/phone and send the presentation. Mytrade.kz Sales Department: sales_department@mytrade.kz

Leave a request

Leave a request